Labs + Technology
Digital Experience Platform
A digital experience platform (DXP) is a set of technologies dedicated to creating, maintaining, and optimizing digital experiences. At Kopius, we transform your digital experiences with DXP software, digital experience design, and other tailored solutions.
DXP software from Kopius facilitates the design, management, and delivery of digital experiences. With this software, your team can build and optimize your website, app, and other channels to create seamless customer journeys.
Through this platform, you gain access to a suite of tools enabling you to speak to your users and collect data to understand their needs. After designing your digital experience, you can deliver the content across various platforms, like your website, social media accounts, mobile apps, and beyond.
Digital Experience Design
The Kopius team can lead your digital experience design to create a frictionless and memorable user experience for your customers. Our design experts and technical professionals collaborate with your team to understand your users and build digital experiences that resonate.
The digital experience design process includes a series of elements our team will break down and explore to uncover the best ones for your design. These include:
- User interface (UI): UI is the front-end interface your users interact with. The goal of UI is to keep information easy to understand within an attractive design.
- User experience design (UX): UX is the quality of the interaction a user has with your platform or channel. Creating an accessible, intuitive, and responsive platform involves researching users, prototyping layouts, and testing designs.
- Customer experience (CX): CX refers to a customer’s lifetime experience with a product. This area of digital experience involves relationship-building with your customers by providing ongoing support, sending marketing emails, and creating custom product recommendations.
Our team explores these three elements to uncover improvements and design digital experiences that positively impact your users and customers.
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