Healthcare
Digital Front Door
Improving patient journey and MyChart adoption by over 10%
Our partnership with Kopius on our Digital Front Door has resulted in a steady growth of MyChart registrations. Working with the Kopius team couldn’t have been easier.
Dr. Josh Lee, Chief Information & Health Officer, TMC Health
Challenge
Tucson Medical Center Health (TMC Health), the #1 system of care in Southern Arizona, needed a digital solution to break down the barriers of patients using online tools for scheduling appointments and getting immediate care. Their website was built on an old CMS with outdated design and user experience. Kopius was tasked with creating a 21st century health experience for patients and the community to serve their immediate needs within two clicks.
Solution
Kopius utilized Azure cloud, backend and frontend development, web analytics, and design to create a decision tree for eight different hospital categories guiding users to the information they needed to support their healthcare. Using Payload technology, Kopius created a website that looked and acted like a mobile app. We combined multiple data sources to deliver a complete profile of providers and locations available.
Results
TMC Health’s new digital front is now more accessible to patients allowing them to navigate the site with less than two clicks by providing an app-like experience via a web interface.
In the months following the deployment, the organization experienced a number of positive outcomes including an increase in MyChart registrations and appointments scheduled in MyChart by over 10%. TMC Health has also seen an increase in new patient revenue and a decrease in operational costs supporting patient calls and appointments.
The continued efforts of the Kopius team allows Tucson Medical Center to maintain our position as the best healthcare option in our region. Our partnership has helped us increase new patient revenue year over year since going since going live in April 2023, while still putting the patient experience first, which is key to our company values.
Julia Strange, Vice President, External Affairs and Brand, TMC Health