Unlocking Enterprise AI: Overcoming Pilot Project Paralysis with Proof of Value


The world of artificial intelligence is evolving at an astonishing pace, leaving even the predictions of Moore’s Law in the dust. While the potential of AI to revolutionize businesses is undeniable, the reality is that only 48% of AI projects make it into production, according to Gartner. This stark statistic highlights a critical challenge: bridging the gap between AI’s promise and its practical implementation.

A key culprit in this bottleneck is the over-reliance on the traditional Proof of Concept (PoC) model. While PoCs can demonstrate the technical feasibility of an AI solution, they often lack the depth and breadth to address the complex realities of enterprise deployment. Furthermore, the average time it takes for successful AI projects to move from prototype to production— a lengthy eight months— is simply too slow in today’s rapidly advancing technological landscape. By the time a PoC is deemed successful, the underlying AI technologies may have evolved so significantly that initial assumptions and approaches are already outdated.

Despite these challenges, the enthusiasm for AI within the enterprise remains strong. A vast majority of companies are actively experimenting with AI and have ambitious plans for further investment, particularly in Generative AI. However, the struggle to translate this enthusiasm into tangible, scalable solutions persist.

The Limitations of Proof of Concept

The fundamental flaw with many PoCs is their narrow focus. They typically answer the question, “Can this AI solution be achieved technically?” However, successful enterprise AI deployment requires a much broader understanding. Questions around business value, integration complexities, data readiness, security implications, and user adoption are often left unaddressed in the PoC phase. This lack of comprehensive insight creates significant hurdles when attempting to move a promising PoC into a robust, production-ready system.

Proof of Value (PoV): A More Strategic Approach

To overcome these limitations, we advocate for a shift towards the Proof of Value (PoV) approach. Unlike a PoC, which primarily focuses on technical viability, a PoV aims to answer a far more critical set of questions that are essential for informed decision-making and successful deployment. A well-executed PoV provides a holistic understanding of the AI initiative, addressing not just if it can be done, but also how it should be done, what value it will deliver, and what considerations need to be addressed for successful integration and adoption within the enterprise.

Key Questions Addressed by a Proof of Value:

  • Business Objectives: What specific business problem are we trying to solve? What are the measurable goals and key performance indicators (KPIs) for this project? Is the aim to enhance internal productivity, create new customer-facing products, or optimize existing processes? Understanding the business rationale is paramount.
  • Technology Selection and Futureproofing: Which AI model or architecture is most suitable for the solution, both today and in the future as technology advances? Will the chosen technology be easily adaptable and scalable? We need to consider the rapid evolution of the AI ecosystem.
  • Project Parameters and Configuration: What are the critical parameters that need to be fine-tuned to achieve the desired outcomes? For example, in a natural language processing application, how should context windows be managed or how should different confidence scores be handled?
  • Data Readiness and Integration: What specific data is required to make the AI solution effective? Where does this data reside, and is it in a format suitable for AI processing? What data cleaning, transformation, and integration efforts will be necessary? Data readiness is often a major bottleneck.
  • Security, Governance, and Trust: What security protocols and governance frameworks need to be implemented to protect sensitive data and ensure compliance? How can we build user trust in the accuracy and reliability of the AI outputs?
  • Financial Viability and ROI: What is the estimated cost of developing, deploying, and maintaining the AI solution? What is the projected return on investment (ROI) and how will its value be demonstrated over time?
  • Change Management and User Adoption: How will the introduction of this AI solution impact the daily workflows of users? What training, communication, and support will be required to ensure successful adoption and maximize the value derived from the technology?

Consider the example of implementing an AI-powered customer support chatbot. A basic PoC might simply demonstrate the ability to create a chatbot that responds to simple queries. However, a comprehensive PoV would delve into whether the chatbot can accurately answer complex questions, understand nuanced language, seamlessly integrate with existing CRM systems, maintain data privacy, and ultimately improve customer satisfaction and reduce support costs.

Breaking the Inertia: A Call to Action

To truly harness the transformative power of enterprise AI, organizations must move beyond the limitations of basic PoCs and embrace the more strategic and comprehensive approach of Proof of Value. It’s about drawing a line in the sand, committing to a well-defined idea, executing a thorough PoV to gain critical insights, and then iterating based on real-world understanding. While the AI landscape will undoubtedly continue to evolve, the knowledge gained from a robust PoV will provide a much stronger foundation for building and scaling impactful AI solutions.

Kopius Insights 360: Accelerating Your AI Journey

At Kopius, we understand the challenges of translating AI potential into tangible business results. Our Insights 360 solution is specifically designed to provide a fast, cost-effective, and proven path to AI success. We offer end-to-end capabilities for configuring, integrating, and preparing your data for AI, empowering you to drive real innovation.

Our approach begins with collaborative JumpStart workshops to deeply understand your business challenges and identify the key barriers to scaling AI. We then develop a tailored AI solution design, outlining the optimal architecture, application design, and potential cost and timing implications. Our agile development process focuses on building a unified and secure data and AI platform. Crucially, we culminate in a targeted Proof of Value to validate the strategy, refine cost and timeline projections, and ensure the solution is poised for scalable deployment and demonstrable business value.

Insights 360 is built to operate at the speed of your business, enabling you to move beyond the pilot phase and start realizing the tangible benefits of enterprise AI, quickly and effectively.

Introducing the Kopius Virtual Concierge for Airports—A GenAI Powered Solution to Improve Passenger Experience and Drive Non-Aeronautical Revenue


Non-aeronautical revenue, which encompasses everything from parking and car rentals to retail venues and restaurants, accounted for a full 37% of total global airport revenue in 2023, according to The Moodie Davitt Report. That’s a substantial percentage, and it’s growing—fast. In fact, Technavio estimates that the global airport non-aeronautical revenue market size will grow by almost $44 billion from 2025-2029. This is due in part to steadily increasing passenger traffic, which has now exceeded pre-pandemic levels. 

As airports become more crowded, passengers have higher expectations for their travel experiences. To achieve these goals, they want more seamless, automated journeys, premium and personalized services, as well as environments that are wellness-focused, and they want technology to play a role in all of this. According to the Airports Council International World’s 2024 Global Traveler Survey report, “Travelers increasingly value technology that personalizes and streamlines their journey, enhancing their overall wellbeing throughout the airport experience.”

The surge in passenger traffic isn’t just a challenge, it’s an opportunity for airports. Imagine boosting non-aeronautical revenue by creating personalized, seamless journeys for every traveler, from departure to arrival. It’s a win-win: happier passengers and healthier bottom lines.

And Kopius has a GenAI-powered Virtual Concierge solution to make it happen.  

By leveraging your existing airport and passenger data, along with GenAI, you can gain deep insights into passenger behavior, enabling highly personalized recommendations and experiences that increase traffic and spend at airport venues.

Now, imagine that you could build on your existing data to offer goods and services, based on individual passengers’ preferences and behaviors. And imagine that based on choices they made during previous visits to your airport; you could anticipate the types of experiences they might enjoy during future ones. How would that impact the passenger experience? And what would that do for your airport in terms of increased non-aeronautical revenue?

GenAI can close that gap, and it isn’t just a promise of what’s to come—the technology is available today. 

The Kopius Virtual Concierge for Airports—Personalized Recommendations that Drive Non-Aeronautical Revenue.

The Kopius Virtual Concierge for airports is a flexible, GenAI-powered app that delivers personalized recommendations, pre-ordering capabilities, and services to your guests. It connects to your existing data sources like reservation and parking systems and builds on that data as guests enjoy airport amenities like shopping and restaurants. With the Kopius Virtual Concierge, you get a comprehensive view of passenger behavior as they make their way through your airport, so you can optimize your non-aeronautical offerings for maximum impact.

With the Kopius Virtual Concierge, you will:  

  • Offer tailored itineraries: Create personalized plans for departing, connecting, and arriving passengers to make their way through the airport and visit retail, restaurants and other airport services.
  • Boost dining revenue: Offer targeted recommendations, and pre-ordering capabilities based on passenger history and preferences, and driving traffic to restaurants.
  • Streamline airport foot traffic: Help passengers navigate to and through the airport seamlessly and direct them to venues and services with wait times that support arriving at their gate on time, every time!
  • Optimize airport floorplans with data: Leverage app data and passenger feedback to optimize venue locations and increase foot traffic.

The possibilities are endless. 

Elevate Passenger Experiences and Drive Non-Aeronautical Revenue with the Kopius Virtual Concierge

At Kopius, we harness the power of people, data and emerging technologies to build innovative solutions that help our customers navigate continual change and solve formidable challenges.  

Learn more about the Kopius Virtual Concierge.

Introducing the Kopius Virtual Concierge—A Gen-AI Powered Solution to Improve Guest Experience, Increase Loyalty, and Drive Non-Gaming Revenue


Non-gaming accounts for nearly 17% of total casino revenue, according to the American Gaming Association, but in some cases, it can contribute as much as 70%. That’s a substantial differential, and it demonstrates just how large the opportunity is for casino operators to drive revenue growth through non-gaming channels. In fact, the 2024 LaneTerralever (LT) Non-Gaming Player Insights Report indicates that across all age and income demographics, non-gaming activities and amenities like restaurants, bars, spas, bowling alleys, arcades, and live entertainment, are an important consideration in determining which casino to go to. 

For years, casino operators have known that personalized experiences build loyal customers and that player’s clubs and loyalty programs provide valuable data on gaming habits. But they miss a crucial piece of the puzzle—non-gaming spending. As these experiences become increasingly meaningful to guests, how can casinos gain a complete view of customer behavior and drive revenue growth across their entire property? 

GenAI is here to help. 

By leveraging your existing loyalty program and other data, along with GenAI, you can gain deep insights into non-gaming guest behavior, enabling highly personalized recommendations and incentives that encourage exploration of all the amenities on site.  

And Kopius has a Virtual Concierge solution to make it happen. 

The Who, What, Where, and Why of Non-Gaming Casino Revenue

While gaming remains important to consumers across all demographics, individual preferences, behaviors, and importantly, the opportunities for casino operators vary widely based on generation and income. The LT report indicates that:  

  • All demographics are increasingly going to casinos in groups, and 70% of them say that non-gaming activities are more important when they are with a group. 
  • 79% of affluent consumers consider non-gaming offerings in choosing a casino and are more likely to spend 50% of their time engaged in non-gaming activities, and are particularly interested in live events.
  • 86% of Gen Z consumers visit local casinos in groups. When visiting a destination casino, non-gaming amenities like restaurants and live entertainment are top priorities, but at 14%, they allocate the least amount of total spending to non-gaming relative to other generations.
  • Non-gaming activities are more important to millennials than to any other generation, with 89% of them saying they have a significant impact on which one they choose and 69% saying they budget specifically for non-gaming.
  • Only 34% of Gen X consumers say that non-gaming activities impact their loyalty to a casino, but like their boomer and Gen Z counterpart, food matters. Gen X prioritizes non-gaming spending in restaurants.
  • 41% of boomers factor in non-gaming activities when choosing a casino, and they allocate 18% of their spending to them. For boomers, restaurants and bars are the most important non-gaming activity. 

Insights like these are incredibly powerful when developing non-gaming offerings for specific demographics. But imagine if you could target offerings even more closely, based on individual casino guest preferences and behaviors. And imagine that based on choices guests made during previous visits to your casino, you could anticipate the types of non-gaming activities they might enjoy during future ones. How would that impact the guest experience? And what would that do for your business in terms of loyalty and increased revenue. 

GenAI can close that gap, and it isn’t just a promise of what’s to come—the technology is available today.

The Kopius Virtual Concierge —Personalized Recommendations that Drive Non-Gaming Revenue

The Kopius Virtual Concierge for casinos is a flexible, GenAI-powered app that delivers personalized recommendations, incentives, and service to your guests. It connects to your existing data sources like players clubs, loyalty programs, reservation systems, and builds on that data as guests use non-gaming services. With the Kopius Virtual Concierge, you get a comprehensive view of guest behavior across your entire property, not just on the  gaming floor, so you can optimizing your non-gaming offerings for maximum impact.  

With the Kopius Virtual Concierge, you will: 

  • Boost dining revenue: Offer targeted deals and recommendations based on guest history and preferences, driving traffic to your restaurants and increasing spend. 
  • Upsell related services: Proactively suggest relevant offerings based on guest bookings and activities—like a golf lesson after a tee time—increasing revenue per guest. 
  • Craft tailored itineraries: Create personalized plans based on past visits, encouraging longer stays and maximizing guest engagement and spending. 
  • Optimize offers with data: Leverage real-time data and guest feedback to refine promotions and personalize experiences, driving non-gaming revenue growth. 

The possibilities are endless. 

Imagine a casino experience perfectly tailored to each guest. That’s the power of the Kopius Virtual Concierge. The more guests engage with it, the more personalized their experience becomes. Meanwhile, casino operators gain access to invaluable data on guest preferences, creating a continuous feedback loop for optimizing offers and experiences.

Elevate Guest Experiences and Drive Non-Gaming Revenue with the Kopius Virtual Concierge

At Kopius, we harness the power of people, data and emerging technologies to build innovative solutions that help our customers navigate continual change and solve formidable challenges.  

Learn more about the Kopius Virtual Concierge

JumpStart Your Technology Project—and Stay on Track—with Kopius!

At Kopius, we harness the power of people, data and emerging technologies to build innovative solutions that help our customers navigate continual change and solve formidable challenges. To accelerate our customers’ success, we’ve designed a JumpStart program to prioritize digital transformation together.

Let’s connect!

Increase Innovation with Kopius' JumpStart Program

JumpStart Innovation! Overcome Ambiguity and Create Value with a Technology Future State or Digital Ideation Workshop


Female freelance developer coding and programming. Coding on two with screens with code language and application.

According to Deloitte’s 2024 Mapping Digital Transformation Value report, there is a sea change in how companies are investing their innovation budgets. Fewer dollars are being invested in transformational change. Instead, “Budgets are going toward more concrete business cases: entering new markets, launching new products, and modernizing the core.”

And a primary driver for this change is value.

The survey indicates increased investments technologies respondents perceived as driving the most value—GenAI, traditional AI, and data architecture are chief among them.

Overcoming Innovation Ambiguity and Identifying Value

Innovation is inherently ambiguous. It is in complete opposition to a concrete business case. You may have a concrete problem but be unclear about whether or how an emerging technology can solve it. Or maybe you know you need to start experimenting with new technology, but you haven’t defined what it can do for your organization. Both those scenarios are a long way from a business case and even further from demonstrating value.

So how do you bridge the gap?

While it may seem counterintuitive, putting some structure around the innovation process can be advantageous, particularly when it comes to narrowing in on a business case and demonstrating value. It can provide you with space to think things through, home in on a problem, and explore solutions from several different angles. It can unearth the unknowns and root out costly gotchas that might prevent you from moving forward. A structured innovation process provides an opportunity to figure out if something.

Innovation often ends with proof of concept that demonstrates that something can be done. That may solve the business-case challenge, but it’s not enough show value. Proof of value is a more modern approach. Proof of value is about more than if something can be done—it’s about whether it should be done. It’s intended to show whether it solves your business problem, is financially and operationally viable, and what it will take to pilot and scale.

JumpStart—A Value-Based, Guided Process for Technology Innovation

Kopius’ flexible future state and product ideation program, JumpStart, is a framework for innovation designed to help you explore possibilities, narrow down business use cases, and demonstrate value. And while JumpStart is a great launchpad for exploring both traditional and GenAI, it’s also a good fit for other types of innovation. Manufacturing, healthcare, and retail organizations, for example, may want to get a better understanding of their physical environment through IoT. And companies of all types have ideas for digital products they’d like to develop, but just don’t have the capacity.

JumpStart is technology agnostic—often, the solution to a particular challenge includes many integrated approach involving AI, IoT, AR/VR, etc.

The possibilities are endless.

Regardless of what you’re interested in exploring, the foundational process is similar, and typically entails—and it typically wraps up with a proof of value.

  • Research – First, we explore emerging trends in your space, how early adopters in are using new technologies, and what’s happening in other industries that might be applicable.
  • Dialog & Discovery – Next, we bring all the key stakeholders to the table to explain any relevant new technology, present the research, and discuss challenges and opportunities.
  • Brainstorming & Whiteboarding – Then, we brainstorm and whiteboard potential solutions, prioritize by need and impact, and provide space for you to consider next steps.
  • Proof of Value – Last, we bring together a team to prototype a solution that tangibly demonstrates whether something can be done, and what it will take to make it happen.

The goal of the JumpStart process is to for you to have the information you need to determine if the innovation path you are considering makes sense—whether it’s achievable, what the business case is, what the obstacles are, and if it will drive value for your organization.

While JumpStart typically ends with the proof of value, it’s rarely the end of the project lifecycle. If you’re looking to launch a pilot initiative or scale a program or technology across your organization, we can help with that, too.

JumpStart in Action—Three Real-World Examples of How

Innovation looks different.

To get a better understanding of how JumpStart future state and product ideation workshops can help you innovate and solve your most pressing challenges, I’ve pulled together three real-world examples.

  • An AI solution for triaging automotive warranty claims – A leading auto manufacturer with a large warranty business wanted to explore how AI could help them triage claims. They needed to understand if it was a practical solution and what implementing it would entail. The JumpStart and proof of value process proved their idea was achievable, but it brought to light some underlying issues around data and integrations. They came away with not only a better understanding of what was possible, but also what it would take to get there.
  • An IoT solution for monitoring vaccines storage temperatures – A global healthcare nonprofit that provides vaccines needed to monitor the temperatures of refrigerators in remote locations with inconsistent power supplies to ensure the vaccines’ efficacy. The JumpStart and proof of value process was the launchpad for a viable solution that included everything from building a circuit board, to operationalizing it with 1G connectivity in the Azure Cloud. Once the initial project was a starting point for a host of related solutions, including refrigerated backpacks and fanny packs.
  • A competitive gap analysis for a robotics company’s app – A manufacturer of robotic household appliances wanted to benchmark their app experience and physical against their competitors’ solutions. They needed objective real-world insights into their strengths and opportunities for improvement, so they knew where to focus future development efforts. The JumpStart and proof of value process led to tangible enhancements to both their app and product that improved customer experience.

JumpStart Your Technology Project—and Stay on Track—with Kopius!

At Kopius, we harness the power of people, data and emerging technologies to build innovative solutions that help our customers navigate continual change and solve formidable challenges. To accelerate our customers’ success, we’ve designed a JumpStart program to prioritize digital transformation together.

Let’s connect!

Increase Innovation with Kopius' JumpStart Program

From Innovation to Fully Scaled—A Roadmap for Experimenting with New Technology and Identifying Practical Applications


Male IT Specialist Holds Laptop and Discusses Work with Female Server Technician. They’re Standing in Data Center, Rack Server Cabinet with Cloud Server Icon and Visualization.

Enterprise technology adoption typically follows an S curve, with organizations first undertaking frontier innovation, then experimenting, piloting, and scaling, as McKinsey explains in their latest Technology Trends Outlook.  But innovation has never been easy, and staying ahead of the emerging technology frontier is an infinite race. It’s hard to take care of today’s problems when you’re focused on tomorrow. Consider AI or GenAI—you may not have in-house expertise, or if you do, their efforts are focused on existing programs. Maybe you just don’t have the time and space to figure out what types of problems emerging technologies can solve and what the best use cases are in your business.  

To take advantage of AI and GenAI, innovation and experimentation are necessary first steps. It’s the only way to figure out what’s going to work for your company and to get buy-in before investing.

That’s why more companies are looking to external partners for help.

Technology Experimentation and the Art of the Possible

When IoT was first introduced, it was complicated, and companies didn’t know what it meant for their businesses. So, at Kopius, we started holding future state workshops to help our clients understand what it was all about, the types of problems it could solve, and to identify some specific use cases within their businesses. We quickly came to think of it as the art of the possible.

We’re seeing much the same thing with AI, and to meet the need, we’ve designed a full-fledged innovation and experimentation service offering we call JumpStart.

Our JumpStart process provides a roadmap for frontier innovation and experimentation. It entails:

  • Research – Over the years we’ve learned how valuable it is to come to the table with a big picture understanding of your business, what the emerging trends are in your space, how early adopters in your industry are using it, and even if other industries are using it in ways that might be applicable.
  • Dialog & Discovery – Once we’ve wrapped our heads around all that, we bring all the key stakeholders to the table to explain the technology and present the research, which then generates good discussions about the business problems you’re having and opportunities you could potentially take advantage of.
  • Brainstorming & Whiteboarding – This is where the art of the possible comes to life. Using a design thinking approach, we brainstorm and whiteboard potential solutions to your most challenging problems and opportunities. Then, we prioritize them based on greatest need and impact. We also give you some space to think about what the best opportunity to move forward with is.
  • Proof of Value – The last step of the process is to demonstrate proof of value. We bring together a multi-functional team to do some light, rapid prototyping that tangibly demonstrates the use case. Proof of value isn’t just about whether something can be done—it’s about whether it should be done. Does it solve your business problem? Is it financially and operationally viable? What will it take to pilot and scale?

While the proof of value typically marks the end of the JumpStart process, it doesn’t necessarily mark the end of our partnership. For many of our clients, it’s just the beginning. Kopius can also pull together the right resources to pilot the project and scale it across your organization.

JumpStart in Action – For a Leading Auto Manufacturer, JumpStart Brought Critical Information to Light

A leading auto manufacturer with a large warranty business wanted to use AI to make more informed decisions about what claims to automatically approve vs. look into more deeply. Before fully investing in the project, they needed to better understand if it was a practical solution and what implementing it would entail.

JumpStart was a perfect fit for their needs.

After some initial research, we brought key stakeholders to the table for in-depth discussions about the possibilities, the opportunities, and their business challenges. Then, we brainstormed and white boarded potential solutions. A big part of this was mapping out a detailed service blueprint that detailed every step of the warranty claim process.

Next, we tackled the proof of value, which brought critical information to light. While the AI solution was possible, they needed to address some upstream challenges before it could be implemented. Since claims were being submitted by so many different people through so many different systems, they would first need to build integrations and standardize the way data was coming in.

This gave the auto manufacturer the necessary insight to weigh the effort and expense vs. the long-term benefits of the undertaking and make an informed decision about moving forward.

The Value of a Fresh Perspective

When you are laser focused on solving today’s problems, it’s hard to break away and orient yourself to the larger world of advancing technology. That’s why an external technology partner like Kopius can be a real asset. We bring fresh perspectives, objectivity, and use cases from within your industry and outside of it to help you drive innovation, experiment, pilot, and scale.

Wherever you are on your AI innovation journey, we’d love to help you explore the art of the possible. 

JumpStart Your Technology Project—and Stay on Track—with Kopius!

At Kopius, we harness the power of people, data and emerging technologies to build innovative solutions that help our customers navigate continual change and solve formidable challenges. To accelerate our customers’ success, we’ve designed a JumpStart program to prioritize digital transformation together.

Let’s connect!

Increase Innovation with Kopius' JumpStart Program